The History of Subchrono: 

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From the outset, Richard Naim wanted to do things differently. When he founded Subchrono, he didn't seek to follow the codes of traditional watchmaking, but to create a watch capable of redefining the relationship with time.

 

His ambition: to design timepieces that combine precision, contemporary design, and a philosophy of life. Each Subchrono watch expresses a strong idea  that of living beneath the surface of time, of mastering each moment instead of enduring it.

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The first collection laid the foundation for the Subchrono style :

a clean design inspired by urban architecture, reliable and precise mechanics, and a timeless presence.

Subchrono speaks to a generation that moves forward with intention, balancing speed and control, modernity and elegance.

 

More than just a watch, it's an attitude, a silent signature for those who know that true luxury is controlling their time.